Fizmo Chooses Relevance to Deliver Robust Classified Ads Platform to Radio and TV Stations

Relevance, Inc., a leading Ruby on Rails software development practice specializing in application product development, training, and consulting, today announced the completion of its development project for Fizmo, a provider of lead generation services for websites. Fizmo's unique pay-for-success business model allows advertisers to pay only for measurable ad results. To consumers, Fizmo offers free classified ads and a rich feature set, targeted to their geographic area.

Fizmo CEO and founder Tom Campbell, had been searching for a development team that would understand the business issues involved in building a specialized commerce Web site while leveraging the Ruby on Rails development platform. According to Campbell, "With the right development team, you can achieve high-quality results very quickly with Ruby on Rails. Relevance has assembled such a team and as a result, the finished product is better than I could have ever expected."

The Fizmo project is a great example of how agile development can take a project from scratch to completion in a matter of a few weeks; all while the development team works remotely and never meets the client face-to-face.

"Our agile development process emphasizes real-time, face-to-face communication," said Stuart Halloway, CEO and co-founder of Relevance. "With Fizmo, we identified the geographic split and tight timeline as significant risks. Because we carefully managed these risks, and effectively used online collaboration tools such as ThoughtWorks' Mingle, we were able to go from the initial meeting to deployment within weeks. Better yet, our code quality and test coverage standards have allowed the team to continue to improve the product, deploying new features every few weeks."

Since building the Web site in just six short weeks, Fizmo was able to provide a solid product to prospects looking to deliver targeted advertising to its customer base. Adds Campbell, "We have already signed numerous radio stations and continue to work with Relevance to add new features, including video capability. The Relevance staff is certainly proving to be the best project management team I have worked with in my 25 years as a programmer."

About Relevance, Inc.

Relevance, Inc. is a leading Ruby on Rails enterprise application development practice, specializing in software development, consulting and training. Relevance's staff of veteran application developers, who on average possess 13 years industry experience, ensures enterprise customers receive the highest quality standards for predictable, rapid application development. Relevance professionals have trained internal IT staffs at SAS, BBC, ThoughtWorks, AOL, IBM, Sun Microsystems and many other companies. The company has followed a proven agile methodology since its inception and actively contributes to the open source community via a wide range of projects and developer tools. Relevance was founded by veteran software developers Stuart Halloway and Justin Gehtland in 2003.

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