Real Digital Media Selects Relevance to Advance its NEOCAST® Media Server Software

Relevance, Inc., a leading Ruby on Rails software development practice specializing in application product development, training and consulting, today announced the completion of its development project with Real Digital Media (RDM), a provider of next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.

The NEOCAST® Media Server is a web-based, Software-as-a-Service (SaaS) offering that enables RDM customers to centrally manage large scale digital signage networks. Looking to deliver enhanced functionality, RDM was seeking to migrate to a more agile platform that could meet current user demands as well as streamline future development efforts. RDM chose to work with Relevance based on the firm’s proven track record as a Ruby on Rails development partner skilled in achieving high quality results against aggressive timelines.

“After a diligent review of available platforms, we settled on Ruby on Rails due to the fast growing developer base and known productivity gains over more conventional platforms,” said Gavin Stark, vice president, product development for Real Digital Media. “With Relevance, we found a partner with experience that worked in tandem with our team and provided guidance throughout the development process. This partnership not only grew our internal Ruby on Rails skill set substantially, but has advanced our time to market when it comes to releasing new features and enhancements.”

The flexible nature of the Ruby on Rails-based platform built by Relevance allowed RDM to create a sustainable foundation for future development, innovation and integration with new technologies. This includes extending the platform through an API, allowing RDM to extend data, and potentially development, to its partners in the digital signage community.

“As a result of working closely with RDM throughout the lifecycle of the project, the transition at completion was seamless. At Relevance, we are committed to providing support and training for internal teams to ensure a project’s long-term success,” added Justin Gehtland, president and co-founder, Relevance, Inc.

About Relevance, Inc.

Relevance, Inc. is a leading Ruby on Rails enterprise application development practice, specializing in software development, consulting and training. Relevance’s staff of veteran application developers, who on average possess 13 years industry experience, ensures enterprise customers receive the highest quality standards for predictable, rapid application development. Relevance professionals have trained internal IT staffs at SAS, BBC, ThoughtWorks, AOL, IBM, Sun Microsystems and many other companies. The company has followed a proven agile methodology since its inception and actively contributes to the open source community via a wide range of projects and developer tools. Relevance was founded by veteran software developers Stuart Halloway and Justin Gehtland in 2003.

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks. RDM’s NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time.

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